While efficient operations and cost management are key concerns for Lipigas, the company also places great importance on customer satisfaction and the reputation of both its brand and products. As it faced increasing load on customer care resources due to higher demand for its residential and commercial energy solutions, it proactively sought out ways to reduce congestion on its contact center without compromising customer satisfaction. It selected the PowerVille Visual IVR application to enable an advanced interactive, yet intuitively simplified, customer portal as an alternative to traditional interactive voice response systems. The solution provides customer self-service capabilities in a two-way voice, video, and text enabled mobile-based application that allows customers to see, touch, and navigate through menus visually, as opposed to listening to lengthy prompts when ordering products or checking account information.